Marketing Week is launching its Agency Reputation Survey this week to create the Top London Agencies list. Built on the success and popularity of the magazine’s previous Reputation Surveys, it will provide a detailed analysis on marketing services agencies in London. The research, which aims to be the most comprehensive and thorough record of marketers’ […]
I am writing this on the run. I’m down at the Grand Hall at Olympia checking out the first day of Marketing Week Live, our event that reflects the integrated nature of modern marketing. (If you still don’t know what I’m talking about check out marketingweeklive.co.uk). When I arrived on site at about 8am, colleagues […]
The hoo-ha surrounding the BBC expenses scandal is obscuring more pressing issues concerning the very future of the licence fee
In the middle of a world recession, promoting London to international businesses as the best place to set up a new venture may seem like a daunting task. But Think London seems to have nailed it.
Technology and electronics companies are ditching their gadget-led campaigns and instead taking their brand values to the consumer. Their aim is to capture people’s hearts and win their loyalty, as car makers and FMCG brands have done before.
Margaret Jobling is leaving her role as marketing director at Sara Lee Household and Body Care UK after just 18 months to join Cadbury.
Eye care brand Ciba Vision is planning an integrated marketing campaign for its contact lense products targeted at the teenage market and the opticians that serve them.
The National Magazine Company is rushing out a Michael Jackson tribute magazine following his death at the end of last week.
UK internet ad spend grew by 19.1% to £3.6bn in 2008 despite ad spend declining overall, according to figures from the Advertising Association and World Advertising Research Center.
Microsoft is to sell its digital agency Razorfish, according to reports.
Take-up of multichannel television on main sets in UK households increased to 89.6% in the first quarter of 2009, up by 0.7 percentage points from the last quarter of 2008, according to latest Ofcom figures.
Tory MP Francis Maude is to step down as chairman of the Mission Marketing Group to focus on the general election, which is due to take place by next June.
Georgia-Pacific tissue and kitchen roll brand Thirst Pockets has launched a national TV advertising campaign to support the re-launch of its Thirst Pockets Kitchen Towel brand.
Online clothing retailer ASOS has delivered an expected 93% jump in full-year profit, although it admitted its margins have been hit by sales promotions over Christmas.
Virgin Media has partnered with Universal Pictures to launch the Picturebox movies-on-demand TV subscription service on its TV platform.