GSK launches anti-acid mouthwash
Mary-Louise ClewsGlaxoSmithKline is to launch a daily mouthwash under the Sensodyne brand as part of a £8.7m cash injection to boost brand’s range and market share.
Month: June 2009
Schmidt stands by YouTube’s revenue earning potential
Joe FernandezCannes: YouTube will meet its ad revenue earning potential, Google chairman and chief executive, Eric Schmidt has claimed today (June 26).
Microsoft creates new ad teams
Joe FernandezCannes: Microsoft is bidding to improve its advertising sales via the creation of two new teams to handle relations with brand marketing chiefs and agencies.
Brandowners: advertising must be creative in tough times
Joe FernandezCannes: Leading marketers have called for advertising briefs to remain committed to great ideas that consumers can interact with in the face of the deepening recession.
Michael Jackson’s death overwhelms entertainment sites
Charlottle McElenyUK internet visits to entertainment website TMZ increased twenty-fold yesterday after it broke the news that Michael Jackson had died, according to Hitwise.
Orange to cut 370 UK jobs
Will CooperOrange is cutting 370 jobs to “maintain structural efficiency” during the economic downturn.
Yahoo! moots major rebrand
Mary-Louise ClewsYahoo! is working on a major overhaul of its brand to be unveiled when its redesigned front page is launched in the autumn, according to reports.
Annan and Geldof launch climate change campaign
Joe FernandezCannes: A major climate change campaign has been launched at the Cannes Lions advertising festival this morning (June 26) by former secretary general of the United Nations and Live Aid founder Bob Geldof.
Microsoft signs deal with Publicis Groupe
Joe FernandezCannes: Microsoft Advertising has secured a global partnership deal with Publicis Groupe for a major research project to improve the targeting of online and TV advertising.
Linkedin names ex-Yahoo VP as CEO
Celina BublikLinkedIn, the business social networking website, has appointed former Yahoo! executive Jeff Weiner as chief executive officer.
Five launches soaps site
Suzanne BearneFive has launched Holy Soap, a non-branded TV soaps site, showcasing news and gossip about rival broadcasters’ shows such as Coronation Street and EastEnders.
Digital marketing key to Obama’s success
Joe FernandezCannes: A combination of digital and grassroots marketing was fundamental to the success of Barack Obama’s US presidential campaign, his campaign manager David Plouffe declared today (June 25).
Nike optimistic despite fall in profit
Russell ParsonsNike saw profits tumbled 21% last year after it was hit by restructuring costs and the global economic downturn.
F1 crisis averted as Mosley scraps budget cap
Russell ParsonsThe crisis that threatened to tear Formula 1 apart has been averted after the sport’s governing body reached an agreement with the eight teams that had moved to create a breakaway championship.
UNICEF champions children’s rights
Russell ParsonsUNICEF UK has today (July 25) launched a marketing campaign that aims to highlight the importance of upholding children’s rights.