Commission calls for ban on unhealthy food advertising to children

The ban on unhealthy food advertising on TV aimed at children should be extended to cover all media, an independent Commission has advised.

Dave Lewis
Dave Lewis, Unilever

The Commission is also calling for a “single branded vehicle” to deliver key messages on diet, exercise and moderate drinking in a report published today (Wednesday July 1).

The report, “We’re all in this together, improving the long term health of the nation” has been produced by a panel of experts from industry and public sector chaired by Unilever chairman Dave Lewis.

It was launched by Conservative shadow health secretary Andrew Lansley in August and included figures such as Wine and Spirit Trade Association chief executive Jeremy Beadles, University of Liverpool Clinical Epidemiology Professor Simon Capewell, Asda corporate affairs director Paul Kelly and Diabetes UK chief executive Douglas Smallwood.

A reduced VAT rate on physical activity services and providing common nutritional information on food wherever it is sold -from supermarkets to fast-food restaurants – are also among the measures called for in the report.

Lewis says the information the public receives on healthy diet and exercise “aren’t strategic, don’t fit together and aren’t working” because there is a lack of co-ordination between the Government, business, public sector organisations and charities.

“Business and Government working in partnership and taking a shared responsibility can make this big difference by helping to educate and inform people through clear and consistent messages, and by providing the opportunities to enable people to make the right lifestyle decisions for a longer, healthier life,” he says.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here