Government hires agency for gangmaster campaign
The Government will launch a campaign to help vulnerable groups get fair treatment at work in September.
The newly formed Department for Business, Innovation and Skills (BIS) today announced it has appointed Delaney Lund Knox Warren to create a new employment rights campaign.
The two year national campaign is intended to raise awareness of Government enforced workers’ rights and available help.
It will launch a new single helpline, which launched in May to offer advice to workers concerned about being forced to work more than 48 hours a week, as well as advice to those who work for ‘gangmasters’ in industries including agriculture, forestry, horticulture, shellfish gathering and food processing.
The campaign is the latest Government effort to counter unscrupulous agencies exploiting foreign workers who may be in the country illegally, following the death of 21 Chinese cockle pickers at Morecambe Bay in 2004.
DLKW won the account in a pitch against Chick Smith Trott and Vallance Carruthers Coleman Priest who were also shortlisted in a process handled on behalf of BIS by the Central Office of Information.
