Home shopping optimistic about trading

Three quarters of mail order and e-commerce companies believe their prospects are better or the same as in the same season last year, according to research carried out by Abacus among 48 key members. Its Business Barometer online survey shows that one third are experiencing better trading and 40 per cent the same conditions. Only 27 per cent reported a downturn in business. A similar proportion also reported a pessmistic outlook for prospects.

Nearly half of the sample (48 per cent) were optimistic about trading during Q3 of 2009. However, the survey also asked respondents whether their sector had yet felt the full brunt of the economic downturn or the worst of the recession. The majority (53 per cent) said that they predicted the worst was yet to come.

Matthew Pepper, UK sales director at Abacus, says/ “The results provide a fascinating insight into the UK home shopping sector. While there is a lot of talk of doom and gloom in many market sectors, there would also appear to be a lot of optimism, particularly amongst our members. The global recession may still be battering our economy, but the mail order sector appears to be weathering the storm.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here