The ad starts today (July 2), with the execution running in the Financial Times.
The open letter styled ad outlines how Coutts told Sir Keith that it was not concerned about any risk to investors from AIG Life Enhanced Fund bonds, even as the business press warned of increasing financial problems at AIG. Sir Keith is one such investor.
“I hope the ads will ensure that new Coutts CEO Michael Morley is fully aware of the complaints I have made about Coutts’ advice. I hope to shame him and the bank he now heads into standing behind customers who have lost out,” Sir Keith says.
Solicitors for Sir Keith have commenced legal action against Coutts by serving it with a “letter of claim,” the first step before issuing negligence proceedings.
He has set up a website for other Coutts customers who were advised to buy AIG Life Premier bonds.
Sir Keith has also approached celebrities, peers, chief executives and finance directors from FTSE 100 companies to share his concerns about Coutts’ investment advice.
Sir Keith Mills launched a similar campaign in December last year.