Unilever reviews global media agencies
Unilever is reviewing its media agency relationships in the UK, North America, France, Germany, Spain and several other “key” markets.
The FMCG multinational says it will consider incumbent agencies within marketing services groups WPP, Omnicom and Interpublic marketing groups, which currently carry out “most” of its media services.
Global media vice president Laura Klauberg says the review has been sparked by “dramatic changes in the media landscape” and “significant change” over the last four or five years at the group, which owns several globally famous brands including Surf, Flora and Dove.
Chief marketing officer Simon Clift said at the start of the year he was not planning to reduce marketing spend and would continue to focus on sustainable and environmentally friendly practices despite the economic downturn.
Other markets affected by the review include India, China, Mexico and Russia.
Former Nestle and Proctor & Gamble executive Paul Polman recently took over from Patrick Cescau as chief executive earlier this year.
