Rajars show continued growth of digital radio

Internet radio is continuing to boom, according to the latest Rajar findings, with 16.9m UK adults tuning in online.

The fourth survey of internet-delivered audio services found a third of UK adults listened online, and the number of those using personalised online radio services had increased from 2.9m to 3.9m since October 2008.

Listen Again services were also found popular, with listeners consuming an average of 1.6 programmes each week. The majority of such listeners, 70%, said their use of the service had no impact on the amount of live radio they listened to.

Other findings included a wide awareness of Wi-Fi radio, with 7.1m people claiming to be familiar with the term, and 1m claiming to own one.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here