Samsung bullish over Q2 profit

Samsung Electronics is forecasting that operating profit in the second quarter will be more than five times higher than the first quarter, buoyed by mobile handset sales.


The South Korean company, which last week launched a major campaign to support its latest smartphone Jet says it is expecting to record an operating profit of between $1.74bn (£1.1bn) and $2.05bn (£1.27bn) between April to June.

According to reports, analysts are attributing Samsung’s bullish forecast to strong sales of its multimedia mobile handsets and LCD TVs, as well as the stabilisation of memory chip prices.

The results will be in contrast to the $680m (£422m) operating loss it recorded in the fourth quarter of last year, and the 72% decline in first-quarter net profit compared to a year ago.

The company is due to unveil its Q2 financial results on July 24.

The £5m marketing campaign for its new Jet handset was created by Grey London. Samsung Mobile recently appointed Grey as its lead global ad agency as part of major shake up of its roster, following a pitch.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here