Usain Bolt looks to build his brand

Sprinter Usain Bolt is looking to further leverage his success at last year’s Beijing Olympics by seeking new sponsorship opportunities in the UK.

Usain Bolt
Usain Bolt

The 100 and 200m Gold medal winner has signed with sports marketing agency nva management with the aim of developing “his brand in the UK and Europe and to identify the right brand partners.”

The agency says it is currently in a “bidding war” over the right to publish the Jamaican sprinter’s autobiography and is in“discussions with many leading brands” over new partnerships.

Bolt is one of athletics’ most sought after brand ambassadors after smashing the world 100m and 200m records at last year’s Olympic Games.

He currently has partnerships with Puma, Digicel and Gatorade.

Bolt has been with Puma since 2002. He wore golden Puma shoes that had “Beijing 100 m Gold” written across them during the Beijing 100 m final.

Nva management also counts Manchester United and England defender Rio Ferdinand among its clients.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here