Tipple replaces Kristof Fahy who was recently promoted to the newly created role of international marketing vice president. Fahy now heads up Yahoo!’s marketing efforts outside of the US.
He will take on development of marketing strategy across the European regions where the internet service provider has a presence.
Tipple joined Yahoo in 2006 from Vodafone live! where he was group marketing manager. He has previously held marketing roles at BT Cellnet, which has now become 02, and GlaxoSmithKline.
The move is the latest card to land in the brand’s marketing reshuffle under new chief marketing officer Elisa Steele, who was appointed in May by new CEO Carol Bartz.
Last week it poached Young & Rubicam Brands managing partner Penny Baldwin to take-up the newly created role of global integrated marketing and brand management senior vice president.
The internet company recently confirmed that it is working on several initiatives “to unleash the incredible power globally “of its brand.