EDF reduces involvement in rugby to focus on 2012

EDF: Continues to support rugby
EDF: Continues to support rugby

EDF Energy is dropping its title sponsorship of Rugby Union club tournament the Anglo-Welsh Cup to focus on its partnership with the London 2012 Olympics.

The energy company has sponsored the knockout competition for three years but Hilary Walkman, head of sponsorship at EDF, calls the Olympics a “once-in-a-lifetime opportunity” that can help achieve the company’s ambitions on a “national and international level”.

EDF is the official “sustainability partner” for the Games. The company has built almost its entire marketing strategy around its green credentials, recently launching “Green Britain Day” to encourage Britons to take action on climate change.

Despite the decision to drop its sponsorship of the Anglo-Welsh Cup, EDF is to continue its involvement with international rugby competitions the Heineken Cup and the European Challenge Cup after signing a four-year extension to its current agreement that will run to the end of the 2012/13 season.

The Rugby Football Union is now seeking a new sponsor for the Anglo-Welsh competition. Sponsorship includes naming rights, pitch-side branding and advertising. The sponsor will also have the right to use player imagery and the RFU logo in its marketing.

The Anglo-Welsh Cup features 12 English Guinness Premiership sides and four Welsh regional clubs.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here