Lynne Frank, ESPN managing director for Europe, Middle East and Africa says the channel will be made available in both standard definition (SD) and high-definition (HD), making the UK based premium sports channel the company’s first HD channel in Europe.
The channel will offer live Barclays Premier League football, international sports and a wide-range of premium US sports previously only provided on ESPN America.
As part of the new arrangement, BSkyB will retail ESPN to both its residential and commercial customers. Sky will make ESPN available on a premium subscription basis to all Sky homes.
Additionally, Sky Media, Sky’s ad sales house, will sell advertising inventory for both ESPN and ESPN Classic.
Meanwhile last month sports broadcaster Setanta was forced to go into administration following months of speculation over its future
ESPN nabbed the TV rights to show 46 games for the English Premier League’s 2009-2010 season, after Setanta failed to make a £10m payment