Gieves & Hawkes appoints the7stars

Menswear brand Gieves & Hawkes has appointed the7stars to handle its media planning and buying.

Gieves   Hawkes

The tailor, based in London’s Savile Row, is planning to increase its investment into marketing , beginning with a new autumn campaign due to break at the end of the summer.

The company has 22 stories and concessions in the UK and also has outlets abroad.

Gieves & Hawkes recently signed a partnership with the Brawn GP Formula One team to create official Brawn GP attire.

The7stars was set up by former members of Carat and launched in 2005 and its clients include Focus DIY and EMI. The agency pitched against the incumbent Starcom for the new business.

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