ESPN wins Irish Premier League rights

The English Premier League has sold the live rights of its games in the Irish Republic to ESPN, previously held by Setanta which last month went into administration.

Premier League

The broadcast rights will be the same as those it has already acquired in the UK two weeks ago.

The Disney-owned sports broadcaster bought the rights, also previously held by Setanta, to show 46 games for the English Premier League’s 2009-2010 season

It had also won the rights to air 23 games per season from 2010 to 2013. ESPN is believed to have paid an estimated £250m to clinch the deal.

Yesterday (July 7) ESPN announced the launch of a new channel in the UK on 3 August called ESPN, to televise the matches.

As part of the new arrangement, BSkyB will retail ESPN to both its residential and commercial customers.

Sky will make ESPN available on a premium subscription basis to all Sky homes.

Meanwhile, it has also been speculated that ESPN could be the likely broadcaster of Scottish Premier League games, also previously aired by Setanta.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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