The not-for-profit medical establishment has invested heavily in the centre, which includes new technology, such as a CyberKnife and other non-invasive radiotherapy systems.
The centre is set to open in December this year and The London Clinic has appointed Hurrell Moseley Dawson Grimmer to handle a £500,000 marketing communications brief.
The agency was appointed after a pitch overseen by marketing director Karen Bullivant. Marketing will embrace press, print and online activity and HDMG will also handle media planning and buying.
Neil Dawson says that health care products and properties face a growing marketing challenge as patient demand grows. He adds: “It’s a sector that is going to grow and become much more innovative inn the way it approaches marketing.