P&G VP of global media to exit

Procter & Gamble vice president of global media and communication Bernhard Glock is leaving the company as part of a global restructure of marketing roles.

Procter and Gamble brands

Glock will depart 30 September and in the interim take on a special project.

His role overseeing the FMCG multinational’s estimated $8bn global media budget will now be split between the manager of global marketing purchases Stewart Atkinson and P&G’s former shopper-marketing head, Dina Howell.

Atkinson will see a widening of his role to take on Glock’s responsibilities of liaising with P&G’s roster of agencies including ad agencies, media agencies, PR, design outfits and market research firms.

Howell will take on the strategic and planning responsibilities previously overseen by Glock’s role. She will also oversee other communications functions such as branded entertainment and sports marketing.

Glock’s departure is the latest in a string of personnel changes at P&G.

Last month, P&G merged its brand development operations and senior marketing team under global brand building officer Marc Pritchard. He was previously global marketing director

He had replaced Jim Stengel who left the company last year after 25 years.

Earlier this year Stengel became an advisor to analytics firm MarketShare Partners.

He has also set up his own agency called Jim Stengel LLC, focused on “purpose-based” marketing.

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