Nortel forced to pull out as LOCOG sponsor

Cisco has signed up as a tier two sponsor of the London Organising Committee of the Olympic Games and Paralympic Games (Locog) after Nortel was forced to terminate its partnership with the body.

London Olympic Stadium
London Olympic Stadium

Cisco stepped in as the official network infrastructure partner after Nortel announced its intention to sell some of its wireless assets and other parts of its businesses.

As a consequence, Nortel has been forced to pull out of its tier one partnership with Locog.

The Olympic body now has six domestic tier one partners: Adidas, BP, British Airways, BT, EDF Energy and Lloyds TSB.

The four domestic tier two supporters are Adecco, Cadbury, Cisco and Deloitte.

Further, the ten domestic tier three suppliers and providers are Airwave, Atkins, Boston Consulting Group, Crystal CG, Freshfields Bruckhaus Deringer LLP, Holiday Inn, McCann Worldgroup, The Nielsen Company, Populous and Trident.

Meanwhile, the worldwide Olympic partners consists of Coca-Cola, Acer, Atos Origin, GE, McDonald’s, Omega, Panasonic, Samsung and Visa.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here