Hut poaches Play.com marketing chief

Online retailer The Hut Group has poached rival Play.com’s marketing manager Richard Chapple to take the new role of commercial director.

Richard Chapple
Richard Chapple

The group, which earlier this year bought the Zavvi brand, website and 1m customer database after the music retailer went into administration over Christmas, says Chapple will help it to become a “major multi-channel retail and entertainment player.”

Chapple will also take-on expansion of the group’s white label business, which currently runs website services for a number of retailers including Asda and Curry’s parent company DSGi.

He spent four years managing the marketing team at rival online music, games and entertainment retailer Play.com, and previously worked within the marketing team at retail chain Carpetright.

The group is seeking to steal market share from Amazon, Play and HMV online as well as expand its white label business internationally.

Chapple says he plans to introduce new “functionality” to Hut’s sites such as customer wish lists and loyalty and referral schemes.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here