Shortlist Media free women’s mag ready to launch

Shortlist Media is set to launch its long-planned free national women’s weekly magazine this autumn, it has emerged.

Mike Soutar, Shortlist
Mike Soutar

The title intends to run content that competes with Grazia and Marie Claire and is expected to have an initial print run of 400,000. It will be distributed via the network of street vendors at major commuter stations in six cities which already distribute the free weekly men’s title Shortlist.

Full details are expected to be revealed shortly regarding the publication, which is the second launch in less than two years from the company backed by French Connection founder Stephen Marks and former Emap and IPC director Mike Soutar.

Shortlist launched in September 2007. Its circulation was up 5.1 per cent on the previous six months to 505,970 in the last set of ABC figures issued. The next circulation figures are due next months.

Speculation on a possible women’s title from Shortlist has been circulating since March, provoking a mixed response from media agencies.

Mindshare managing partner Vanessa Clifford told Marketing Week in March that she would welcome such a move with the right content, adding she could see a “gap in the market” for a title that pitches itself “somewhere between the A-list Grazia and Heat, which is aimed at the younger market.”

However Universal McCann’s press chief Eve Samuel-Camps was more sceptical of the publisher’s chances. “The women’s magazine market is far more established, bigger and competitive than the men’s so I would question if there is a market for a free title,” she told Marketing Week.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here