Turner Classic Movies recreates Fame street dance

Turner Classic Movies has recreated the famous dance scene from the movie Fame, in the streets of Shoreditch, as part of a major rebrand campaign for the channel.

Fame

Denise Van Outen and US star Johnny Vegas joined hundreds of members of the public yesterday (July 13) to join the street dance.

Worship Street in Shoreditch was transformed into a New York streetscape, with a yellow taxi and US-style fire hydrants. Participants turned up leg warmers and sweatbands.

The activity occurred in tandem with TCM’s “Capture Your Classic” digital marketing campaign that invites viewers to upload recreations of five famous films scenes onto a website.

The winner of the competition will receive return flights to LA, with accommodation, tickets to a TCM celebration of film in Hollywood and £1000 spending money.

The campaign is being driven digitally, with the use of social media sites and blogging.

Additionally, TCM has tied up with Nokia’s “Shot by Fans” initiative, which gives Nokia handsets to people so that they can film and upload to various websites.

TCM is making a programme about “Capture Your Classic” and will air on a dedicated Fame night on 30 July.

The rebranding of the channel will aim to attract a younger 35 plus audience. TCM has also launched a new website, acquired a number of new film titles and revamped its on-air look.

TMC is a 24-hour cable, satellite and digital terrestrial film channel that launched in the US in 1994 and in the UK, Europe, the Middle East and Africa in 1999. It is owned by Turner Broadcasting.

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