H&M in global ad placement deal with Clear Channel

H&M has signed a deal with outdoor media owner Clear Channel to develop placements of the fashion retailer’s global campaigns.

The Scandinavian high street clothing retailer has followed the example of Coca-Cola with the deal, which gives it priority access to Clear Channel’s network of almost 1 million sites in 49 countries.

Last year brand agency Interbrand named H&M as Europe’s top performing brand ahead of Tesco and Marks & Spencer.

H&M has a dominant presence on high streets in Western Europe and has multiple stores in the US. It recently defied the high street gloom by posting an 8% rise in sales compared to the previous year.

H&M has stuck with its celebrity fronted campaigns during the recession.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here