H&M in global ad placement deal with Clear Channel

H&M has signed a deal with outdoor media owner Clear Channel to develop placements of the fashion retailer’s global campaigns.

The Scandinavian high street clothing retailer has followed the example of Coca-Cola with the deal, which gives it priority access to Clear Channel’s network of almost 1 million sites in 49 countries.

Last year brand agency Interbrand named H&M as Europe’s top performing brand ahead of Tesco and Marks & Spencer.

H&M has a dominant presence on high streets in Western Europe and has multiple stores in the US. It recently defied the high street gloom by posting an 8% rise in sales compared to the previous year.

H&M has stuck with its celebrity fronted campaigns during the recession.

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