Tiptree seals sponsorship pact with UKTV Good Food

Tiptree, the premium conserves brand, is sponsoring a strand of programming on UKTV’s Good Food channel to highlight its British heritage.

The Wilkin & Sons-owned brand will sponsor a new strand of British-themed programming, called Britain’s Finest. Last year Tiptree sponsored ITV’s programme Melvyn Bragg’s Travels in Written Britain.

Britain’s Finest includes shows such as Rhodes Around Britain, Delia Smith’s Summer Collection, Celebrity Masterchef, Saturday Kitchen and James Martin: Delicious.

The sponsorship begins on 18 July and will run until 31 August. It was negotiated by UKTV sales house ids and Murphy Varley Advertising. The latter produced the sponsorship idents showcasing a selection of Tiptree’s preserves.

The idents feature quotations from British poets and authors linking with the brand’s theme of “The preserve of good taste”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here