Vue appoints Travelodge marketer

Cinema chain Vue Entertainment has recruited Travelodge marketer Daniel Heale to take the newly created post of head of marketing.

Vue
Vue

The post has been created to strengthen Vue’s marketing operations and expand its portfolio of leading-edge products and services. He reports to sales and marketing director Mark de Quervain.

Heale joins Vue Entertainment from the position of director of marketing and sales at the budget hotel chain.

Prior to Travelodge, Daniel worked in a number of senior marketing roles, including head of media and marketing for the National Lottery at Camelot Group.

In his new role, Daniel will lead a team of eight including the recently appointed digital and CRM Manager, Alexander Montuschi who joined from Lastminute.com and merchandising manager, Phil D’Souza, who previously worked at B&Q.

Daniel will oversee the development of communications strategies for new Vue initiatives including the Over 18s and Mystery Movies strands and Superior Seating offering.

He will also take charge of the roll-out of RealD 3D systems across an additional 31 Vue cinema. The 3D experience is seen as the next development to give cinema a competitive edge in the battle with other leisure pursuits for the customer pound.

He will also be responsible for e-commerce, CRM, in cinema merchandising, marketing and PR communications.

De Quervain, sales and marketing director, says: “Daniel’s role is vital to our marketing function and will provide invaluable support to allow exciting new initiatives to be completed to benefit our customers.”

Vue was formed in 2003 and its rivals in its sector include the Odeon and Cineworld cinema chains.

Latest from Marketing Week

Marketing Week Meets… Mark Ritson

The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here