Locog hunts for marketing chief

London 2012

The London Organising Committee of the Olympic Games (Locog) has separated its marketing and commercial departments and is on the hunt for a brand and marketing director to head the standalone team.

Locog’s marketing is currently led by commercial director Chris Townsend but he is to be freed up to concentrate on wider commercial duties.

The appointed marketing chief will work with Townsend but report to Locog chief executive Paul Deighton.

The commercial team will now focus on raising private sector funds and overseeing the procurement process.

The brand and marketing director will be charged with achieving “record levels of engagement and support for the 2012 brand” and providing “clear brand and marketing leadership”.

Former Eurostar marketing chief Greg Nugent is overseeing the role in the interim but it is not yet known if he is to apply for the job.

Head of brand and marketing Amanda Jennings, who will be on maternity leave from October, will continue in her role and report to the new recruit.

The changes follow the April appointment of McCann Erickson to handle the integrated marketing account for 2012. The Interpublic agency battled against Sir Martin Sorrell’s WPP Group to win the pitch.

The appointment was overseen by Townsend and a team including Jennings.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here