Mediaedge:cia wins £120m Daimler media account

Mediaedge:cia has been appointed as the German media agency for the Daimler AG group, which owns Mercedes Benz.

Mercedes Benz SLR McLaren
Mercedes Benz SLR McLaren

The agency’s German team won the £120m account after a final head-to-head pitch against incumbent Omnicom and will become Daimler AG’s agency of record effective immediately.

The agency will be in charge of all media for the Mercedes-Benz, Maybach, AMG, Accessories and Corporate Daimler brands globally, and inherit an account which had a €144m (£123m) spend last year.

The account was in review since April and the pitch was handled by Billetts. It will be overseen by Birgit Konrad, Mediaedge:cia’s chief executive in Germany

Mercedes has recently unveiled its new E-Class Coupe car and is looking at hybrid technology for its S-Class series. The company is currently gearing up for the Mercedes-Benz Fashion Week Swim in Miami, which starts tomorrow and runs until July 19.

The Mercedes-Benz brand was also named the top automotive brand in the Superbrands report, which was unveiled today.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here