Mediaedge:cia wins £120m Daimler media account

Mediaedge:cia has been appointed as the German media agency for the Daimler AG group, which owns Mercedes Benz.

Mercedes Benz SLR McLaren
Mercedes Benz SLR McLaren

The agency’s German team won the £120m account after a final head-to-head pitch against incumbent Omnicom and will become Daimler AG’s agency of record effective immediately.

The agency will be in charge of all media for the Mercedes-Benz, Maybach, AMG, Accessories and Corporate Daimler brands globally, and inherit an account which had a €144m (£123m) spend last year.

The account was in review since April and the pitch was handled by Billetts. It will be overseen by Birgit Konrad, Mediaedge:cia’s chief executive in Germany

Mercedes has recently unveiled its new E-Class Coupe car and is looking at hybrid technology for its S-Class series. The company is currently gearing up for the Mercedes-Benz Fashion Week Swim in Miami, which starts tomorrow and runs until July 19.

The Mercedes-Benz brand was also named the top automotive brand in the Superbrands report, which was unveiled today.

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