Wetherspoon upbeat on prospects

JD Wetherspoon has reported a drop in quarterly sales but says it remains confident on its full-year prospects.

JD Wetherspoon
JD Wetherspoon

The group, which manages about 700 pubs, says like for like sales for the 11 weeks to July 12 dipped 0.8% because of the boost a “major marketing campaign” gave to sales in the same period last year.

Despite the quarterly dip, like for like sales for the 50 weeks to July 12 are up 1.2%, the company says, adding it is “confident about the outlook for the current financial year.”

The pub group has benefited from its cut-price positioning, offering a range of drink and food promotions to consumers looking to cut costs during the economic downturn.

The company’s upbeat forecast defies the general malaise in a sector which has seen sales fall this year. According to the British Beer and Pub Association, pub beer sales dipped 6.3% in the first quarter of the year with total beer sales down 8.2%.

Yesterday (July 15), rival pub group Young’s also reported an increase in quarterly in sales, up 0.1% in its first quarter.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here