The first NFW took place at the end of May this year and was supported by Sainsbury’s Pizza Hut, Vue and Butlins, among others.
All creative and media was handled in-house by the organisers but they have decided to outsource for 2010 following the inaugural event.
More than 4,000 events took place such as sports days to picnics during the commercially driven initiative in 2009, which has been endorsed by the Prime Minister Gordon Brown and Conservative leader David Cameron.
“The success of the first National Family Week has surpassed our expectations and year two promises to be bigger, brighter and will encourage many more families to spend quality time together,” says NFW chief executive Nick Henry.
“We are currently devising our marketing plan that will include appointing a media agency to plan and buy media space. We are also looking to work with family-orientated brands that would like to seize the opportunity to promote themselves to the mass family market.