Nokia cuts market share growth forecast

Nokia does not expect to grow market share this year compared to last year, the mobile handset company has revealed.

Nokia advert
Nokia advert

The Finnish mobile phone manufacturer has downgraded its forecast from an expectation of growth after reporting a 25% drop in net sales to €9.9bn (£8.5bn) as “demand in the overall mobile device market appears to be bottoming out.”

As a result the company is “accelerating its strategic transformation” into an integrated device and services “solutions” operator to net future growth, says chief executive Olla-Pekka Kallasvuo.

“We are balancing short-term priorities with our longer-term growth ambitions as elements of the mobile handset, PC, internet and media industries converge to form a new industry,” he says.

Nokia has come under increased competition from the likes of Apple in recent times for smarter, more innovative internet and media enabled handsets.

Overall handset demand is falling, however, and Nokia predicts a 10% fall in volumes as a whole in 2009 compared to 2008.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here