Samsung extends Chelsea deal

Samsung has extended its shirt sponsorship of Chelsea for a further three years.

John Terry and Frank Lampard

The South Korean consumer electronics company will now partner the English Premier League club through to the end of the 2013/2013 season.

Samsung will continue to have the right to use Chelsea players and club imagery in its marketing campaigns.

It will also remain the club’s exclusive consumer electronic products, which includes providing digital cameras, mobile telephones and IT equipment.

No financial details have been disclosed but reports suggest that it is an improvement on the current £11m a year deal.

The club has a number of official sponsors including kit makers Samsung, Thomas Cook, Heineken and EA Sports.

Chelsea has been diversifying into hotels, restaurants, a travel company under the Chelsea Village brand since Roman Abramovich bought the club in 2003.

According to the latest Deloitte football rich list, the club generated £212m in revenues during the 2007/2008 season, second only to Manchester United in England.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here