Barclaycard launches music website

Barclaycard has strengthened its association with music by launching a website to support the recent change in its sponsorship strategy.

Kasabian will offer registered Barclaycard customers access to reserved tickets, one-off exclusive gigs and competitions to win tickets.

The credit card company has been shifting its sponsorship strategy towards music this year in a bid to engage with customers.

It signed a four-year deal earlier this year to replace Nationwide as sponsor of the Mercury Prize as well as agreeing partnerships with concert promoters Live Nation and radio group Global Radio.

The site will be promoted to customers on, through customer emails, statement inserts and a print and online advertising campaign.

The site offers customers access to exclusive tickets for gigs including Kasabian, Depeche Mode, Pet Shop Boys and access to exclusive sessions through Barclaycard’s partnerships with Mercury and Global Radio.

The credit card brand recently launched a review its below-the-line agency roster for the UK.

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