MPG brand division wins Chill Factore account

MPG’s brand partnership division Simbiotik has been appointed by Chill Factore, the real snow indoor ski centre, to drive footfall during the off peak season.

Chill factore

The agency has been brought in to help sign-up brands that have a similar target audience to the ski centre, based in the North West.

Companies that have already signed up with Chill Factore are Timberland, American Golf, Sunglass Hut, Odeon and JJB Sports.

The brands will allow Chill Factore access to their customers to promote the centre. In return Chill Factore will provide the companies with offers or competition prizes which will aim to add value to their customers.

Simbiotik was awarded the brand partnerships business without a pitch.

The ski centre also works with Havas Sport and Entertainment for sponsorship activity.

MPG is a Havas-owned agency and has clients including Admiral, Magners, BBC, Camelot, bmi, P&O Ferries, Nationwide, the Conservative party and EDF Energy.

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