AOL chief to reveal new strategy

AOL’s new CEO Tim Armstrong will announce plans to claw back market share on rivals Google, Microsoft and Yahoo on Friday (July 24) following his 100-day review of the business.

AOL

Reports suggest AOL will focus on delivering more editorial and video content and reducing the volume of ads served per page.

A shake-up for ad division Platform A, with internal and third-party sites separated, is also expected.

AOL generated over 75 million monthly unique users to its range of sites which include gossip site TMZ and lifestyle blogs Asylum, Ruby Room and Wallet Pop. It turned over $4.2bn in 2008, compared with Google’s $21.8bn revenues for the same period.

An AOL spokesman confirmed the 100-day review had been concluded and a clarification of the strategy was expected as the business negotiates its spin out from parent company Time Warner.

The results follow staff changes including the appointment of Jeff Levick as president of global advertising and strategy and Kate Burns as head of its European sales division, as well as the departure of European CEO Dana Dunne and president of People Network Joanna Shields.

This story first appeared on newmediaage.co.uk

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