AOL chief to reveal new strategy

AOL’s new CEO Tim Armstrong will announce plans to claw back market share on rivals Google, Microsoft and Yahoo on Friday (July 24) following his 100-day review of the business.


Reports suggest AOL will focus on delivering more editorial and video content and reducing the volume of ads served per page.

A shake-up for ad division Platform A, with internal and third-party sites separated, is also expected.

AOL generated over 75 million monthly unique users to its range of sites which include gossip site TMZ and lifestyle blogs Asylum, Ruby Room and Wallet Pop. It turned over $4.2bn in 2008, compared with Google’s $21.8bn revenues for the same period.

An AOL spokesman confirmed the 100-day review had been concluded and a clarification of the strategy was expected as the business negotiates its spin out from parent company Time Warner.

The results follow staff changes including the appointment of Jeff Levick as president of global advertising and strategy and Kate Burns as head of its European sales division, as well as the departure of European CEO Dana Dunne and president of People Network Joanna Shields.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here