Nissan latest in push to make eco-friendly cars

Car manufacturers are racing to create more eco-friendly cars, with Nissan the latest to announce plans to build a new generation of electric cars.

Toyota Auris

The Japanese carmaker says the new models will be produced in its Wearside factory and is expected to create around 200 new jobs.

The £380m initiative will be aided in part by government grants and by the European Investment Bank.

Lord Mandelson, the business secretary, is planning to visit the North East plant and outline his vision of creating a “green revolution in the region” which will include a research and development centre and technology park.

The news closely follows Toyota and Honda’s announcement that they would build new hybrid models.

Toyota (pictured) confirmed last week that its new Auris hybrid would be built in the UK from the middle of next year, while Honda has said that it plans to produce the first hybrid sports car.

Earlier this year the Government announced that it would allocate £2.3bn to support the UK’s struggling car industry.

Meanwhile, Nissan in Europe recently revealed a new marketing strategy that encompasses its three small cars, including the new low-cost model Pixo, in one collective campaign.

The “Welcome to Simplicity” campaign has been developed with the aim of promoting the overall category under one communication strategy.

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