Clarks hands MPGI £12m media account

Clarks, the British footwear retailer, has awarded MPG International (MPGI) its £12m global media planning and buying account as part of its push to expand the business in the coming year.

Clarks

The Havas-owned agency was awarded the account following a pitch against ZenithOptimedia, OMD and incumbent Universal McCann.

MPGI has been charged with creating an integrated on and offline campaign across a number of markets for Clarks.

The account will be centralised in London with local MPGI offices dealing with implementation and local buying.

Clarks Procurement Category Manager, Louise Deane says “2010 is going to a year of expansion and development for Clarks”.

The well-known British brand is sold in nearly 150 countries worldwide and provides footwear for men, women and children.

In other recent wins for MPGI was awarded the £4.5m US and European media planning and buying account for drinks company C&C Group http://www.marketingweek.co.uk/in-depth-analysis/mpg-wins-45m-cc-account-from-zenithoptimedia/2063951.article. The agency scooped the account following a pitch against the incumbent ZenithOptimedia.

Late last year MPGI also won the £4m pan-European media business for Hermes, the luxury French fashion brand, following a pitched against ZenithOptimedia. The incumbent Carat was not involved in the review.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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