Kinetic appoints Adwalker founder as EMEA chief

Kinetic, the out-of-home media agency, has appointed Simon Crisp as CEO for the Europe, the Middle East and Africa.

Simon Crisp
Simon Crisp

Crisp has over 25 years experience in the marketing, media and technology sectors, including senior positions at London’s Ogilvy & Mather, where he worked across brands including Guinness, Wilkinson Sword and IBM.

He then worked for MTV Europe as client services director, before becoming founding partner of internet loyalty company Sportforyou.

In 2000 he became the first chief marketing officer of sports trading company Intrade, before co-founding Adwalker. The out-of-home and interactive specialist was later floated on the London Stock Exchange.

Crisp will now take responsibility for developing Kinetic’s network and pushing strategy roll out across the EMEA region.

Steve Ridley, Kinetic global COO says Crisp’s experience would give the company a “distinct advantage” as it expands across the region.

Crisp replaces David Payne, who transferred to Kinetic’s US operations in April.

Kinetic claims to manage £2bn worth of out of home media billings across its 14 EMEA offices.

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