Honda promotes tie-up with charity

Honda is launching a campaign to push its partnership with, the charity that aims to encourage people to volunteer for projects.


A specifically created section has been developed within the Honda UK site incorporating the search tool.

When people enter their postcode they will be directed to projects that could be both pertinent to their region and interests.

The partnership will be promoted via a 12-week regional press campaign and digital activity from 27 July.

It will go across 157 regional websites and newspapers, with microsites created by digital ad agency Collective.

Wieden & Kennedy produced the display ads for Honda, while Starcom handled the media.

The marketing push will aim to build on the launch of Honda Insight. The five door green hybrid is currently being promoted via a TV and cinema campaign titled “Everybody Wants To Be Good”.

Microsites will offer test drives of the Honda Insight, with £5 donated to local dealerships’ environmental charity of choice for each drive taken.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here