KidsCo to pitch ad account for UK launch

KidsCo, the international kids TV channel, is preparing to hold an advertising pitch ahead of its launch in the UK.


It is understood that the company has begun approaching agencies and it is expected to move into a more formal process once it has signed with a broadcaster.

The channel’s newly appointed global marketing manager, Andrew Wishart, is likely to be involved in the process.

He has been charged with helping drive the company’s expansion in the UK and international markets.

Chief executive Paul Robinson has said previously that it is hoping to reveal what platform the channel will be available on by the autumn.

KidsCo is a joint venture between NBC Universal, Cookie Jar Entertainment and Corus Entertainment Inc and it is expecting to launch in the UK either at the end of this year or the beginning of next year.

Meanwhile, this year KidsCo has for first time introduced traditional advertising spots in its programming, signing up Twentieth Century Fox to promote its movie Ice Age 3: Dawn of the Dinosaurs.

KidsCo’s target audience are girls and boys aged six to 10 years old, and it is aiming to become the fourth global player behind Disney, Nickelodeon and Cartoon Network.

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