Arqiva to launch VOD service with Kangaroo assets

Arqiva is to launch a video-on-demand service to UK consumers in the coming months following its acquisition of the Project Kangaroo VOD platform assets.

Project kangaroo

The deal, which is expected to be concluded within a few weeks, will see Arqiva acquire the platform assets of Kangaroo, including the hardware and software technology and related intellectual property.

Project Kangaroo’s assets were put up for sale after the VOD joint venture by BBC Worldwide, ITV and Channel 4 was prohibited by the Competition Commission in February (new media age 4 February).

Arqiva plans to launch a long-form video-on-demand service to UK consumers which aims to offer “top-end quality content” from broadcasters and independent content providers in a bid to provide a broad range of user experiences.

The service will include both free-to-air and paid content propositions.

Steve Holebrook, managing director for Terrestrial Broadcast at Arqiva, said: “We believe that online video-on-demand is an exciting and complementary development, and a natural extension to our traditional broadcast business.”

Arqiva provides much of the infrastructure behind television, radio and wireless communications in the UK and has three key areas terrestrial broadcast, satellite & media and wireless access.

The company, which is owned by a consortium of investore led by Macquarie Communications Infrastruture Group, counts BBC, ITV, Channel 4, Five and BSkyB among its major customers.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

Marketing Week Meets… Mark Ritson

The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here