The six-month sponsorship includes British Gas branded pre-show trails across the station throughout the day and in show credits.
In addition, three two week-long promotions will air during the period to support British Gas’ current marketing efforts.
Each promotion will include online support, with branding and editorial across the breakfast show pages within absoluteradio.co.uk.
The energy supplier will also have a month long sponsorship of the Absolute Radio Media Player at absoluteradio.co.uk
Activity runs from July 27 for an initial period of six months. On the day of the campaign launch, the absoluteradio.co.uk homepage will have a British Gas “re-skin” to highlight the new activity.
Andrew Hogan, senior marketing manager at British Gas, says: “The Christian O’Connell Breakfast show and Absolute Radio are the great fit for us. British Gas is helping people look after their worlds, and Christian is part of that, helping to look after their mornings.”