iTunes to offer interactive features to boost LP sales

Apple is working with the four major record labels to offer a range of interactive services along with music downloads in a bid to boost digital download sales.

iTunes

An interactive booklet, sleeve notes and other rich media features will be bundled with albums sold via iTunes, in an attempt to grow sales of digital albums in line with the rise in single track downloads.

EMI, Sony Music, Warner and Universal are working on the project, codenamed Cocktail, according to The Financial Times.

Apple is aiming to launch in September ahead of its wifi-enabled, touchscreen tablet sized computer which is due before Christmas.

This story first appeared on newmediaage.co.uk

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