Sainsbury’s expands beyond groceries online

Sainsbury’s is launching its non-food expansion online this week with the addition of home electronics bathroom suites, home furnishings and sports equipment.

Sainsbury's
Sainsbury’s

It says around 4,500 non-food branded and own-brand items will be added to its online range, including its “different by design” and “Tu” homeware range.

Brands stocked will include Apple, Le Creuset and Sony ranges and two thirds of the new stock will be exclusively sold online and not available in Sainsbury’s stores.

The supermarket already sells a range of white goods online alongside its grocery offering. It is also adding garden furniture and computers to its online ranges which it plans to expand to 8,000 products by September.

Non-food non-store sales in June were 16.8% higher than a year ago, according to the British Retail Consortium.

Sainsbury’s has steadily increased its grocery market share during the recession. Latest figures show its market share grew by 0.3% during the 12 weeks to July 12, compared to the same period last year taking its total to 16%, according to latest TNS Worldpanel grocery figures.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here