Watson told The Independent that Ofcom’s announcement last month that BSkyB should cut its wholsale price by almost a third will pave the way for a Sky Sports offering on IPTV platform BT Vision.
Currently the platform doesn’t have a dedicated sports channel, following the demise of Setanta earlier this year.
Watson said that although BSkyB opposes Ofcom’s recommendation, he’s confident a deal can be made.
“We’re looking forward rather than back in terms of our relationship with Sky,” he said. “We have a great deal of respect for it, both in terms of its corporation and its executives, we have very good personal relationships there. I think what we need is a grown-up, commercial relationship with it in which we can sell its products, make it some money and make ourselves some money too.”
A deal with Sky would significantly increase the attraction of BT Vision, which currently provides 40 Freeview channels alongside selected on-demand content, including movies.
Its film catelogue was added to today after BT revealed details of a partnership with Sony Pictures Television to bring films including Terminator Salvation, Angels & Demons and Rachel Getting Married to the platform.
Watson said, “Sony Pictures movies are a substantial, high-profile addition to BT Vision. It means we now have long-term deals with all the major studios.”
Earlier this month Match.com launched a branded channel on BT Vision
This story first appeared on newmediaage.co.uk