Chinese food giant hunts agency for UK venture

Dairy company Beijing Arman Food Co is planning to launch its products in the UK and is understood to be on the hunt for an ad agency to handle its account.

Milk challenge: From China
Milk challenge: From China

It is not known at this stage how the company – which launched in 1998 – plans to distribute its products. Its main lines include milk and yoghurt ranges.

It is understood the pitch is being handled directly by the client.

In the UK, Dairy Crest is a leading chilled dairy foods player. Its brands include Dairy Crest Milk, Country Life, Clover, Cathedral City Cheese and the Udderly Butterly range.

Earlier this year it sold its 49% stake in Yoplait Dairy Crest to Yoplait for £63.5m.

Yoplait, the yoghurt maker, is now considering launching new product ranges in the UK aimed at the adult sector which are already popular in France. They include the fromage frais dessert Perle De Lait and its Calin brand.

Arla Foods is also a major player in the UK dairy market. It recently appointed Abbott Mead Vickers.BBDO to create a pan-European branding campaign.

Its brands include Cravendale milk, Anchor butter, Lurpak butter and Lactofree, the UK’s first lactose free dairy drink.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here