EasyJet signs shirt deal with Luton Town

EasyJet has signed up as the new shirt sponsor for non-league side Luton Town Football Club.

easyJet

The team’s new strip was revealed in a pre-season friendly with Manchester United tonight (28 July).

The two season deal covers all LTFC teams including the Men’s First and Reserve teams, the Women’s team and all of the Youth & Academy teams.

Luton Town was relegated last season to the Blue Square Premier leaguer. However, easyJet regional general manager UK Paul Simmons says that the airline was not acting out of altruism but that the move was a “hard-headed business decision.”

He adds that Luton is the airline’s spiritual home and important to the network. The sponsorship allows easyJet to reach a large catchment area, many of whom fly from Luton airport.

He pointed out that when there is a deal signed for the TV rights to the Blue Square league the team is likely to receive more coverage than when it languished in the lower divisions of the Football League.

The team’s current shirt sponsor is Carbrini Sportswear.

The low cost airline is due to issue a trading statement tomorrow (29 July) that unveils a new business strategy in regard to aircraft acquisition.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here