Government response to swine flu not good enough

Government marketing on swine flu is well targeted, according to almost a fifth (19%) of respondents to Marketing Week’s online poll.

Flu response: Failed to hit targets
Flu response: Failed to hit targets

Government marketing on swine flu is well targeted, according to almost a fifth (19%) of respondents to Marketing Week’s online poll.

That almost 20% of the poll backed the Government’s marketing tactics at a time when it is coming under fire in the media over aspects of its pandemic response could be considered a surprising result.

However, the vast majority of respondents think the Government should get more targeted marketing messages out there – 79% agreed that the Government needs to do more targeted marketing to educate people and dispel myths around swine flu.

Only 2% sat on the fence and answered “don’t know”.

The Government was criticised over the weekend for an “ad-hoc” response to the flu outbreak.

A report from the House of Lords science and technology select committee on the Government’s flu pandemic preparations, which is due this week, is expected to be critical of the recently set up hotline, originally scheduled to be up and running by the end of April.

The National Childbirth Trust called for specific information about the risks to pregnant women to be distributed via midwives last week after conflicting newspaper reports spread confusion and fear.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here