PZ Cussons profits up

PZ Cussons says it has held on to its market leading position in the UK personal wash sector as it reports a better than forecast 16% rise in annual profits this morning ( 28 July).

Carex campaign

The British soap and shampoo manufacturer of brands such as Imperial Leather and Carex says it achieved pre-tax profits of £88.8m for the year to the end of May.

It says its UK “brand renovation” program and “local brands for local markets” strategy has underpinned its success. “Our strategy has enabled us to tailor our product offering appropriately in each territory to suit the local economic conditions,” says chairman Anthony Green.

The firm, which celebrated its 125th year last year, has moved swiftly to capitalise on demand for hand hygiene products amidst the swine flu epidemic.

It recently ran a TBWA Manchester created ad for its Carex hand soap brand which adapted the NHS campaign strapline “Catch it. Bin it. Kill it” to “Caught it? Binned it? Now kill it with Carex.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here