Barclays seeks to be a digital banking pioneer

Barclays is making its biggest commitment to digital as it prepares to relaunch all of its sites and “raise the bar” across the banking industry.

Barclays

It’s understood to be revamping all its sites, including barclays.co.uk and barclaycard.co.uk, to add customisable features including desktop apps and widgets across the financial services group’s online properties.

The bank will allow its 15.2m UK customers to personalise the sites and will offer a multi-platform banking service as it seeks to bring its customers “the best digital offering”. The sites, to launch within 6-12 months, will be redesigned in-house.

As part of its digital plans, Barclays is recruiting for roles such as content producers, writers and developers. It’s also seeking a “search guru” to increase traffic to its sites.

It’s also unserstood to be planning to invest more in mobile. Barclaycard recently launched its largest mobile ad campaign (nma 23 July 2009).

A source close to Barclays said, “It’s keen to be seen as a pioneer. It wants to push boundaries, keep designing new things and evolving. This is its biggest digital investment.”

Toby Clark, head of financial services at market research company Mintel, said, “Banks need to have a good online presence as it’s the main way people interact with them.”

Upcoming research from Mintel will show three-quarters of internet users prefer online to any other channel for checking their balance.

A Barclays spokesman said, “We’re continually investing in our online capability. While we can’t discuss future plans, a key priority is to ensure that our online service is relevant to customers.”

Barclays works with Dare and Walker-i for digital creative and media.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

Marketing Week Meets… Mark Ritson

The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here