Cadbury UK sales strong in first half

Cadbury has reported an 11% increase to £262m in first-half pre-tax profit as more consumers stay at home and marketers take advantage of the fall in the cost of buying ad space.

Cadbury

The confectionary company, which makes Dairy Milk chocolate and Trident gum, says in the UK sales rose 12% compared to the corresponding 2008 period.

Its relaunched Wispa bar, Giant Buttons and bite size Clusters brand all did particularly well.

The sales boost has been attributed the growing stay-at-home culture that has resulted in the recession, where people are turning to chocolate and sweets as a treat.

However it says that the Ireland market remained “challenging”.

Meanwhile, Cadbury European president Tamara Minick-Scokalo is leaving the confectionery company after just six months in the top job

It is part of an overhaul of the company’s senior European team.

European commercial operations director Ignasi Ricou is to step-up to take a wider role as a result.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here