As part of the changes, Mel Varley CEO of Europe, the Middle East and Africa (EMEA), will move into the new role of chief strategy officer, global.
Varley will be responsible for the development of Mediaedge:cia’s future business model, including product and service strategy, accelerating the integration of its specialist services and the overall integrated “One MEC” offering.
Alastair Aird adds the role of EMEA chairman to his global COO responsibilities. He will oversee a reorganisation of the region’s management structure.
Caroline Foster Kenny, previously EMEA chief client officer, will become chief client officer. She will be responsible for client management and delivery across the network.
The creation of the new roles has been led by Charles Courtier, Mediaedge:cia global chief executive.
Courtier (pictured) says: “In the current climate we must ensure that we remain commercially fit; remain absolutely client centric; and ensure that we deliver a fully integrated product to our clients, fused with digital.”
The WPP-owned network’s recent global and local wins include Activision (global), Mercedes (Germany), Sony Electronics (Latin America) and Singapore Airlines (global).